Look for Specific Details: Genuine reviews often contain specific details about the tenant's experience with the landlord. Vague praises, promotional language, or meaningless criticisms might be less trustworthy.
Balance of Reviews: If a negative review is suddenly followed by a highly positive one, take a moment to question this. It's possible for a landlord/company to have both good and bad traits, but drastic shifts in tone might indicate something is amiss.
Frequency of Reviews: A sudden influx of positive reviews after a string of negative ones might be a red flag. Authentic reviews tend to come in at a steady pace over time.
Consistency: Look for consistency in feedback across reviews. If several reviews mention similar pros or cons, they are likely reliable.